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All vibes, no shade

India, Oct. 11 -- Surely it's popped up on your feed. The video features a dad who's bemused by the wall-paint shade names that his Gen Z daughter has picked for her room: Nacho Cheese, Pretty Ugly, S... Read More


All vibes, no shade: Why Butter Yellow is the colour of the moment

India, Oct. 10 -- Surely it's popped up on your feed. The video features a dad who's bemused by the wall-paint shade names that his Gen Z daughter has picked for her room: Nacho Cheese, Pretty Ugly, S... Read More


All vibes, no shade: Why Butter Yellow is the colour of the moment

India, Oct. 10 -- Surely it's popped up on your feed. The video features a dad who's bemused by the wall-paint shade names that his Gen Z daughter has picked for her room: Nacho Cheese, Pretty Ugly, S... Read More


Get your cheap frills here

India, Oct. 4 -- Pastel grids, mirror selfies in thrifted cargos, captions that announce "New drop soon" and comments full of "price please!" India's thrift economy looks less like a clearance rack an... Read More


Beyond cheap thrills: How thrifting became curated, cool and collectible

India, Oct. 2 -- Pastel grids, mirror selfies in thrifted cargos, captions that announce "New drop soon" and comments full of "price please!" India's thrift economy looks less like a clearance rack an... Read More


Beyond cheap thrills: How thrifting became curated, cool and collectible

India, Oct. 2 -- Pastel grids, mirror selfies in thrifted cargos, captions that announce "New drop soon" and comments full of "price please!" India's thrift economy looks less like a clearance rack an... Read More


With a pinch of salt

India, Sept. 27 -- It used to be that people fell sick because they didn't know enough about what was making them sick. They didn't know that rats carry plague, that sunlight builds Vitamin D, that le... Read More


Myth busted: Why online health advice is half-baked

India, Sept. 25 -- It used to be that people fell sick because they didn't know enough about what was making them sick. They didn't know that rats carry plague, that sunlight builds Vitamin D, that le... Read More


Myth busted: Why online health advice is half-baked

India, Sept. 25 -- It used to be that people fell sick because they didn't know enough about what was making them sick. They didn't know that rats carry plague, that sunlight builds Vitamin D, that le... Read More


Single out the problem

India, Aug. 2 -- It's an Insta subgenre that refuses to die: One woman driving solo - moisturised, unbothered - through a forest; another woman - selfie stick aloft - strolling solo as the crowds rush... Read More